Fruit-Ices Corp. v. CoolBrands International Inc.
Plaintiff Fruit-Ices Corporation sued CoolBrands International Inc. for trade dress infringement and unfair competition under the Lanham Act, alleging that CoolBrands copied the distinctive trade dress of its FrozFruit frozen fruit bars with their Fruib-A-Freeze bars after failed acquisition attempts. The court found Fruit-Ices' trade dress to be inherently distinctive and non-functional, emphasizing the unique combination of its design elements. Applying the Polaroid factors, the court determined a strong likelihood of consumer confusion due to the substantial similarity of the products, their direct competition in the New York impulse bar market, evidence of actual confusion, and CoolBrands' apparent bad faith in adopting the similar trade dress. Consequently, the court granted Fruit-Ices' motion for a preliminary injunction, prohibiting CoolBrands from distributing Fruit-A-Freeze bars in their current, substantially similar trade dress within the specified market. The injunction will become effective upon the posting by plaintiff of a bond in the amount of $1,000,000.