D'ANDREA v. Rafla-Demetrious
Mark A. D’Andrea sued Methodist Hospital of Brooklyn, alleging multiple claims including invasion of privacy under New York Civil Rights Law §§ 50 and 51. The court had previously granted summary judgment on all claims except the invasion of privacy claim, which proceeded to trial. After D’Andrea presented his case, Methodist Hospital moved for judgment as a matter of law. The court granted this motion, ruling that the use of D’Andrea’s photograph in the hospital’s brochures was merely incidental to the document's main purpose and thus did not violate New York’s invasion of privacy statute. The court emphasized that the statute narrowly applies only to commercial use, and incidental uses are not actionable.